Media & Entertainment

how-video-plays-a-key-role-in-marketing

How Video Plays a Key Role in Marketing

Video is a striking medium because it ranks high on social media feeds and also it improves your search engine optimization ranking. People are more l...
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get-back-soon

Get Back Soon

As he stared at his thin purse, the phone came alive. The screen showed a company’s name whose offer Raj had neglected long ago with a “I’ll get back ...
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parveen-precious-and-Poignant

Parveen: Precious and Poignant

The tabloids were not ready to digest the feministic freedom Parveen showed in her reel and in real life. They chose mental health as a weak spot to h...
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is-no-news-good-news-media-entertainment

Is no news good news?

The news has not remained merely news. It has developed into a consumer product. It has grown into a blend of information and entertainment. In additi...
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Benefits of Reading Fiction

Benefits of Reading Fiction

Fiction does not have the pretension of telling a true story. Instead, it gives us experiences that we may never have in real life, introduces us to t...
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How Popular is Indian Social Media

How Popular is Indian Social Media

Google, Facebook and Amazon own almost everything in the digital space. It is true that these have taken nearly two decades to reach their current pos...
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The Power of Play

The Power of Play

Sports has tremendous potential for boosting the economy of the nation, as it forms a complete sector including sporting events and infrastructure ass...
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MANTRAS AND MUSIC FOR MOTIVATION

MANTRAS AND MUSIC FOR MOTIVATION

Music mantras are incantations that would be in any form of harmonious music, be it classical, string or nature sounds. ...
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Acting versus posing in front of a camera

Acting versus posing in front of a camera

“Toofan” kept the city audience in mind, while “Sarapattai” in Tamil narrated a story to which residents of Tamil Nadu could relate to more. Farhan Ak...
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Virtual Enhances the Real

Virtual Enhances the Real

Earlier, I had a whole floor for my team, sixty of us working in our own workspace. It was like a second home for all of us. Now, when I resume back t...
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It’s NOT only words

It’s NOT only words

Copywriting, unlike the Spelling Bee, is not limited to words. It is the feeling that goes behind stitching them, and the emotions they can evoke afte...
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When-screens-fail

When screens fail

Technology has landed OTTs to the hands of the movie buffs; while most of us binge watch movies, movie exhibitors are binge watching what may happen t...
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What-is-over-the-top?

What is over the top?

this lockdown owing to Covid-19 has made people spend more time on OTTs, consuming enormous visual content of various genres....
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2.0_the_making

2.0 The Making

Dream is not all about colors. Dreams more often surpass the sense of the very word and transcend to a plane where it ripens into vision. Vision makes...
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Poompuhar

Poompuhar

"Poompuhar" the brand name of Tamil Nadu Handicrafts Development Corporation, a Government of Tamil Nadu Undertaking, is the nodal agency for suppor...
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Blog-It

Blog It

Though blogging is an indulgence and a pastime professional blogs are virtually nonexistent. Its the right time to get started...
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Creative-Industry-is-India’s-Future

Creative Industry is India’s Future

Video Game industry, another important segment propelling the growth of media and entertainment industry as a whole, is projected to reach Rs. 300 ...
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