Business & Management

This article delves into the latest trends and statistics in employer branding. It offers insights into how companies can build a positive reputation ...
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From childhood, women are conditioned to be calm, quiet, remain unnoticed, soft, etc. We are reminded very often with phrases like “You laughed really...
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Organizations must build strong employer brands, leverage digital recruitment channels, offer flexible work options, and prioritize career development...
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Despite highly seasoned management professionals, advisors at the helm and decent availability of funds, why do such organisations fail in the first p...
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Learners require support in goal setting, maintaining engagement, and translating training outcomes into actionable strategies. This article delves in...
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Local partnerships have become a strategic solution for maximizing efficiency and unlocking the full potential of a GCC expansion into India. By partn...
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To address these challenges, numerous companies are adopting Recruitment Process Outsourcing (RPO) as a strategic solution. RPO is a collaborative par...
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If the above rant sounds familiar, remember you are not alone… what if there is an alternative! Have you heard of the Gig Economy??...
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It is found, based on Historical Data that many companies that fail, fail because of absence of Risk Management in their scheme of things and most com...
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The researcher has framed a questioner in google form with various questions related to market trends preferred by customers for purchasing a product....
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In a country as vast and diverse as India, the challenge of skill development is manifold. While the government has been putting substantial efforts i...
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Staying informed about changes in laws and regulations, seeking legal counsel when needed, and integrating compliance into business strategies are ess...
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In the years to come, AI will continue to have a profound impact on the startup landscape. By streamlining operations and automating tasks, AI helps s...
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The need for entrepreneurs to follow market trends and conduct industry analysis cannot be overstated. It is a strategic imperative that empowers them...
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All organizations consist of four structures: Function, product, geography, and customer. These structures can be layered and interconnected to form v...
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If at any point in life you miss the 50*30*20 ratio, that is when you lose your focus on achieving financial goals, and expenses will start over takin...
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Change never happens in isolation and must always be viewed as a systemic change. But how can you define the systemic elements which should be conside...
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Having the right people in the right roles is crucial for execution excellence. Leaders should invest time and energy in getting the right team in pla...
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Fractional ownership, also known as fractional investment, is relatively new concept in the Indian real estate sector. It allows multiple investors to...
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Crocheting though it looks beautiful - is a very tedious, frustrating, tiresome, massive, time-consuming project. Yet oddly, it’s very satisfying that...
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A strong brand balance sheet with a positive brand equity and high customer loyalty can indicate a healthy brand that can create more wealth for the c...
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Being Atmanirbhar means taking advantage of foreign trade without being vulnerable to external economic or political shocks. It means that our economy...
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Now, our world has changed from VUCA to BANI. To build businesses and survive in the current world, we need courage at a higher level. Don’t you agree...
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I often wonder if a company, especially a small, growing one, needs more managers or more leaders. Are these roles different? Sometimes, we seem to us...
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ChatGPT, the generative AI chatbot has been receiving attention for its conversational and human-like responses to queries in the recent times. While ...
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Support can come from all sides at work. If you can, try to establish relationship with such people that have voice and influence. Beyond your direct ...
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One of my friend’s fathers wanted to invest for saving tax but he wanted to invest only in E-E-E instrument. You will get exemption while investing, d...
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When you have your goals for the business and the lead measures clearly defined, you must translate them into an action plan that includes milestones,...
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AI can be used to personalize marketing campaigns based on customer data and behavior. By sending targeted, personalized messages to customers, busine...
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While taking leaps and bounds, experts say as long as there be exposure, experience and knowledge addition on your growth path, growth will be growth ...
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Organizations frequently talk about role clarity but limit that discussion to individual roles. Does each employee know what they're supposed to be do...
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Stories are literally what makes the world go around. In the marketing realm, it’s the CMO who must set the story on its axis by ensuring that storyte...
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One of the easiest ways to know about customers and their behaviour is to apply neuromarketing strategies. With the help of this modern-day technology...
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Laissez-faire leadership can be complicated on confidence because leaders may look as if they are aloof. On the contrary, employees desire to see that...
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Defining vision and goals is an important step, then understanding the "what"; however, the bigger question is how to implement it....
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The AR & VR in Cosmetic & Beauty global market is projected to grow at a CAGR value of 25.5% from 2022 to 2027. The potential of such technology in ed...
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Asset is something which keeps growing on its own. When you buy your own home and if you are living in it, then it cannot be called as an asset as you...
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India has now emerged as the 3rd largest ecosystem and destination for startups, with the number of unicorns breaching the 100 marks. It is heartening...
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Those responsible for judging leadership candidates should improve their ability to distinguish between confidence and competence. At times, many comp...
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Laissez-faire leadership aka delegative leadership is such a leadership style, in which group members allowed to make the decisions, and leaders are l...
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Leaders are key drivers of company culture and strong examples of behaviour in the workplace. The CEOs who empower their teams through strategic recog...
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ICT adoption and deployment across various processes and links in the supply chain has become a determinant of competitive advantage for enterprises. ...
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If companies fail to monitor and eliminate supervisor undermining, they will continue to lose their best employees. Consequently, they will have to sp...
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There’s nothing positive in being a talebearer to your boss or HR. However, make sure the boss is aware that you do the work, without naming the culpr...
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Giving preferential treatment to certain employees for the personal reasons can create a toxic work environment. Moreover, it can result in lower moti...
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Recently, there have been mixed reports in the media that some companies consider it as either acceptable or they don’t mind their employees moonlight...
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A real-time visual scoreboard showing how far you've come can help level the playing field. We must be precise about this. Visualizing data is not new...
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60% of Instagram users claim to find new products on the app itself. Businesses with informative social media presence are more likely to be used by 6...
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Innovation is an important element for any successful company. Innovation keeps an organization not only on top of its game but also inspires employee...
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Managements are virtually struggling. Businesses are becoming tougher by the day. Organizations are finding it tough to organize themselves in the eve...
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The key question here is if this is a sustainable model? Is moonlighting an opportune tactic deployed by resource seekers and its providers?...
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In India, it is normal to ask governments to do more. But it is now clear that government efforts need support from non-profit entities who help to in...
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You have multiple stakeholders with different needs, distinct preferences for reporting and analysis, and a very limited tolerance for downtime; all y...
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Online shopping has brought about a swap in how we, customers behave. When it comes to consumer behaviour, speculations around it have grown to be eve...
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Instead of getting stressed about change, we have to develop a growth mindset, which is ready to accept change, learn quickly and innovate to adapt to...
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Lean is focused on waste elimination. Many times, people think of wastes as product wastes. The moment you start identifying wastes in your operations...
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Today’s world fancies coining terms that are used intemperately till they are insipid or lack originality of action. Corporates are highly actionable ...
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Published content faces numerous challenges that range from algorithm updates to becoming outdated. Content strategists hence impart equal importance ...
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While constructive feedback and a critical eye can be great, many people blame themselves for their mistakes; a paradigm shift is needed. Having a foc...
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E-commerce is about to bloom high number of changes because of technological and social factors. In this article, let us see about the future of e-com...
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Jayson realized that a big group of folks craved for Krispy Kreme doughnuts, and a business was born! Jayson travelled 250 miles to Clive, Iowa, picke...
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Usually, growth marketers’ aim is to produce more than one-time results. It is not necessary to focus on the weekend sales that you have provided to t...
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Though India has a huge youth quotient, it has a larger responsibility to generate employment, income, and wealth. As an economy, we are targeting to ...
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Chemicals being injected into food stuff, apples being waxed to look more shiny, fertilizers messing up the entire food chain. Such news is prevalent ...
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Union Transport Minister, Nitin Gadkari stated that there are 1.2 million electric vehicles in the country today and the number is expected to reach 3...
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There are 12 universal character archetypes that you can make in your brand’s storytelling. These archetypes are characters that are universally recog...
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A person who doesn’t know the work of every person in the team can’t be expected to supervise them....
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Influencer marketing doesn't just involve celebrities. Instead, it revolves around influencers, takes the idea of celebrity endorsements, and places i...
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You're a brand, I'm a brand, we're all brands, so make yours a good one. Be honest and authentic about the 'you' that you present, and people will not...
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Inclusivity involves embracing people from all backgrounds and giving everyone an opportunity to be heard, and to participate....
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Have you heard the phrase, "well begun is half done"? Many a time, we're oblivious to our environmental circumstances. We are overwhelmed with the amo...
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There is a lot of behavioral change that an EV will demand from its owner....
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What, after Ideation? - Eighth in “The Micro Marketer” series....
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With times changing and teams going from local and physical to global and virtual, how does a new age leader demonstrate their humane side to their te...
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Interestingly, if the MSMEs are allowed to grow freely, they may soon attain the size and turnover, which qualifies them to get into a tax bracket....
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Seventh in “The Micro Marketer” series...
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Saying no is vital to both your success and the success of your organization — but that doesn’t make it any easier to do...
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With the quantum of Capital being pumped into Indian startups increasing exponentially, brand journeys have had to undergo radical transformations. Ge...
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It does not matter how small, you or your organization is, in comparison to the wave. It is your ability to ride the wave that will determine your suc...
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Small changes that you make in your life, reflects in your business and in the lives of your clients and prospects....
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Fifth in “The Micro Marketer” series....
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Social businesses also face competition, but the competition comes in different shapes and forms, unlike the traditional market competition....
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There is a wide scope of technology development that can overcome with cost efficiencies, quality of service, high success rate, speed of delivery and...
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CHRO's role also includes working towards creating an objective, fair and transparent organization by creating the right functional and behavior metri...
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We forget to draw lines between two consecutive tasks. Our brain can never make two decisions at one instance....
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Innovation is important for long-term survival and relevance, be it for organizations or for individuals....
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It is normal for us to put on a brave face and act as if we know it all. The reality remains that we do not. What happens when we tell our clients “We...
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Loyal fans buy more, evangelize the brand, are less price-sensitive and don't easily switch to the competitor brands. They are usually limited in numb...
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In 2021, you need to fight inflation, Lifestyle changes/costs & biggest threat of life which is Retirement planning. If you save and invest NOW, it wi...
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The internet has changed the perception of people and brands alike. We recognize people by their digital identity and clout. Brands, that we would rec...
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In a traditional approach to employee engagement, organizations cast a wide net with their surveys. Rather than going in with a clear hypothesis and t...
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If a brand starts with a clear understanding of what customers value and use it to decide where to focus, it will result in improved customer experien...
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Micromarketing is a strategy where marketing efforts focus on a narrow set of target clients; all activities are defined by and for this set....
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Most importantly, employee engagement matters because people matter, and an organization is only as successful as its people....
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Employer Value Proposition is fundamentally about assisting someone in comprehending why they should choose you and why they should continue to do so....
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In any given category there are only a few brands that stand out and gain attention because it is different from the others; rest all the brands get m...
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There is a pattern for esteeming ability and expertise over initiative capacities....
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Ajay has prioritized his clients. He knows what he wants. He knows what they want. He also knows whom he does not wish to have as his clientele!...
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The biggest difference between Great depression in 1929 and corona crisis in 2020 is the reaction of governments pertaining to the problem. During 192...
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Value can be delivered to customers in four ways – functional, monetary, social, and psychological value....
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Authenticity is closely tied to trustworthiness, it’s about transparent communication of what a business stands for, what it believes in and how the b...
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When Toyota aspired to produce a luxury car for the U.S market, its team did not crouch in their office in Tokyo to arrive at a perfect car design. No...
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Remote work obviously leads to lower costs. But is it sustainable? Are there any alternatives that you need to think of?...
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We must dream big, but we need to start with small measurable actions and small wins....
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According to NASSCOM, India has about 1750 GCCs, which employee roughly about 1 million people and account for about 25% of the country’s total IT wor...
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In order to apply the Locard’s principle to marketing, we need to have our ears to the ground and observe with intent...
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Nike, Apple, Google, Amazon, and Coca-cola are oft-cited examples of brands that broke the rules and reached stardom. But the history of brands is fil...
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Today, everything in your life is directly or indirectly connected to the electronic devices. Everything from shopping to health metrics are done thro...
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There is a liquidity pressure on SME businesses due to COVID-19 related disruption in demand. PE (Private Equity) funds are expected to capitalize on ...
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Marketers today seek validation from their fraternity and friends and for all the wrong reasons. It’s great to see friends and peers tagging your camp...
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With the ‘global reset’ of all forms of business operations and lifestyles, (due to the outbreak of the Covid -19 pandemic in March 2020) the need to ...
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When you keep connecting with the right audience through LinkedIn and other platforms, it is easy and quite natural to begin pushing sales content....
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Effective remote-leadership does not necessarily mean more work; it is just a different way of working....
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The 4-day work week can be beneficial, both operationally and financially, for companies and employees, provided that the spirit of the proposed polic...
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India with its open regulatory environment makes it an attractive destination for enterprises looking to set up a Manufacturing, R&D, IT, Pharma, Ener...
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Four main aspects will be covered in managing a remote team: people, structure, processes, and technology....
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Automating the steps between marketing and sales allows you to build customer-centric strategies to nurture the attracted audience....
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Design thinking is widely being practiced for transformation projects leading to innovation....
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New performance conversations should be more collaborative, adaptive and individualized, based on conditions of the team and organization...
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Leaders with purpose know how to define and direct activity to ensure organizational, follower, and personal success....
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How much should be the regular workforce, and what percentage should be contractors? There is no magic figure that we can give as an answer to this qu...
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Without exceptional leadership, your company is destined to have high employee turnover and diminishing profitability over the next decade....
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Positive leadership is not the opposite of negative leadership or functioning in the limited realm of happy and nice things....
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If you want to maximize the profitability of your bull market run, you will need to keep your "Dream Team" well beyond the recession....
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The rampant spread of COVID-19 ensured that physical office locations were no longer accessible for many people. Enterprises hustled to find the most ...
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In remote teams, how do we have such positive conversations? Creating an engaging and high-performance team depends on having the following three posi...
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The future is already here. We have fast-tracked digital transformation into a time-lapse. What would have been achieved in 5 years is happening today...
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Often the team members work overtime on the tasks, but the same may not be reflecting in the timesheet also the vice versa. Hence, the monitoring tool...
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Fear has downsized and completely restructured the pattern of consumption, where the consumer satisfaction has been converted to consumer protection....
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Hire a Digital marketing company who can help you in generating an effective digital marketing strategy and increase your online presence....
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The digital future of an enterprise will have to be addressed with the integration of emerging technologies. It needs to handle four key pillars on wh...
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In the last decade, there has been a visible shift towards asset-light business models that are less capital intensive, focusing on problem-solving fo...
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As far as wedding services is concerned, we launched a new service “HomeWeddings” that helps organise weddings at customers’ homes for 50 guests, whil...
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Marketing automation reduces your marketing and sales teams' time spent on repetitive tasks, you free up valuable time they can invest on other revenu...
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Many companies are struggling to fulfil their daily needs, failing to get the new projects, and ultimately failing to address the customer’s needs.Her...
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Roughly 90% of companies that reach out to investors aren't the right fit or at the right stage or just don't come under the mandate of the investment...
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Science & Technology has always offered helping-hands in the time of distress and there are many options for enterprises to leverage technology to ove...
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Imagine a servicescape of a hotel, restaurant, retail store, or even a dispensary! How would you manage social distancing and ensure law-abiding pract...
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The current business landscape is a great leveller. It is unpredictable, volatile, ambiguous, and is filled with novel situations in unforeseen circum...
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ICRA forecasts that India’s growth rate in FY20-21 will fall to 2% from a range of 4.7%-5.2%, and that “the purchasing power erosion due to job losses...
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With the growth in technology and the surfacing of Artificial Intelligence in work environments, the gig work models will continue to adapt, innovate ...
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94% of the respondents believe that the current pandemic experience strengthens the case for Risk Management....
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R C Bhargava, Chairman of Maruti Suzuki states, “Earlier, the focus was safety so that accidents were minimised, and the aim was to get to zero. Now, ...
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If we observe the past, there have been pandemics, recessions, and economic slowdown. Yet many businesses managed to navigate through these challengin...
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The value of unicorns is generally based on how investors and venture capitalists feel they will grow and develop, so it all comes down to longer-term...
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Jeff Bezos once famously said, “Your margin is my opportunity.” Today, Amazon is finding opportunities in industries that would have been unthinkable ...
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The Business Dictionary defines it as the “emotional connection an employee feels toward his or her...
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Technology is changing by the moment, so is marketing. In a continually connected world, many disruptive...
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Americans (in the workplace) were willing to overlook the personal connection if the new employee was found to be qualified for the position. Whereas,...
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In an era that encourages entrepreneurship, values,culture, and philosophy of business enterprises need focus in the first place, as these are the key...
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ICT Dialogue is a new initiative by ICT Academy through which we engage with people of expertise from...
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to evolve as a soft leader, you must communicate with an emphasis on soft skills; make decisions by blending your head, heart and gut; and take action...
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Business schools have long since been the centre of learning the essential skills and expertise in the field of business and management. The theoretic...
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Indoors! That’s where most of the early adopter smartphone lugging humans spend their time today. Most retail outlets are indoors too. So, can a retai...
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Over the past few weeks, there has been a great deal of hype and hoopla surrounding e-commerce in the Indian market. News of national e-tailer giant F...
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It's the biggest problem of selling online: getting customers to complete the purchases they initiate. Thegood news is that there are several things y...
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India has witnessed a phenomenal technological shift in the e-commerce industry over the past decade. The urban Indianpopulation has adopted Internet ...
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choose a profession that you like and you'll not be working anymore, what you would do is you will progress purely by passion and not by pressure....
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Today, business schools are put in the necessity to raiseBusiness Analysts, policy makers, CEO's rather than a worker, employer or a marketing guy...
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The Enterprise Governance, Risk and Compliance (eGRC) market has evolved exponentially since its inception ten years ago...
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Building a Role Competency ArchitectureIn this role HR has to build a RoleCompetency Architecture with the followingelements....
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A Guide to the Project Management Body ofKnowledge® (PMBOK® Guide)" had been released byProject Management Institute (PMI®) by December2012...
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The organizational culture of an entity will have a directinfluence on the success of a project. Organizations havetheir own styles and cultures that ...
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"A temporary endeavor undertaken to create a uniqueproduct, service, or result"...
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Numerous leadership and mentoring programshave been developed since the birth of modernmanagement and reputed business schools have come upwith exclus...
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Learning from domestic markets,brands are able to penetrate new markets much better.Global brands like Nike, Coca Cola etc....
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IT has undergonemetamorphosis from being a tool in businesses, to beingtheir backbone and into becoming business itself in aseamlessly integrated way....
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