Business & Management

Value can be delivered to customers in four ways – functional, monetary, social, and psychological value....
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Authenticity is closely tied to trustworthiness, it’s about transparent communication of what a business stands for, what it believes in and how the b...
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When Toyota aspired to produce a luxury car for the U.S market, its team did not crouch in their office in Tokyo to arrive at a perfect car design. No...
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Remote work obviously leads to lower costs. But is it sustainable? Are there any alternatives that you need to think of?...
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We must dream big, but we need to start with small measurable actions and small wins....
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According to NASSCOM, India has about 1750 GCCs, which employee roughly about 1 million people and account for about 25% of the country’s total IT wor...
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In order to apply the Locard’s principle to marketing, we need to have our ears to the ground and observe with intent...
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Nike, Apple, Google, Amazon, and Coca-cola are oft-cited examples of brands that broke the rules and reached stardom. But the history of brands is fil...
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Today, everything in your life is directly or indirectly connected to the electronic devices. Everything from shopping to health metrics are done thro...
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There is a liquidity pressure on SME businesses due to COVID-19 related disruption in demand. PE (Private Equity) funds are expected to capitalize on ...
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Marketers today seek validation from their fraternity and friends and for all the wrong reasons. It’s great to see friends and peers tagging your camp...
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With the ‘global reset’ of all forms of business operations and lifestyles, (due to the outbreak of the Covid -19 pandemic in March 2020) the need to ...
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When you keep connecting with the right audience through LinkedIn and other platforms, it is easy and quite natural to begin pushing sales content....
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Effective remote-leadership does not necessarily mean more work; it is just a different way of working....
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The 4-day work week can be beneficial, both operationally and financially, for companies and employees, provided that the spirit of the proposed polic...
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India with its open regulatory environment makes it an attractive destination for enterprises looking to set up a Manufacturing, R&D, IT, Pharma, Ener...
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Four main aspects will be covered in managing a remote team: people, structure, processes, and technology....
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Automating the steps between marketing and sales allows you to build customer-centric strategies to nurture the attracted audience....
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Design thinking is widely being practiced for transformation projects leading to innovation....
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New performance conversations should be more collaborative, adaptive and individualized, based on conditions of the team and organization...
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Leaders with purpose know how to define and direct activity to ensure organizational, follower, and personal success....
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How much should be the regular workforce, and what percentage should be contractors? There is no magic figure that we can give as an answer to this qu...
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Without exceptional leadership, your company is destined to have high employee turnover and diminishing profitability over the next decade....
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Positive leadership is not the opposite of negative leadership or functioning in the limited realm of happy and nice things....
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If you want to maximize the profitability of your bull market run, you will need to keep your "Dream Team" well beyond the recession....
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The rampant spread of COVID-19 ensured that physical office locations were no longer accessible for many people. Enterprises hustled to find the most ...
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In remote teams, how do we have such positive conversations? Creating an engaging and high-performance team depends on having the following three posi...
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The future is already here. We have fast-tracked digital transformation into a time-lapse. What would have been achieved in 5 years is happening today...
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Often the team members work overtime on the tasks, but the same may not be reflecting in the timesheet also the vice versa. Hence, the monitoring tool...
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Fear has downsized and completely restructured the pattern of consumption, where the consumer satisfaction has been converted to consumer protection....
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Hire a Digital marketing company who can help you in generating an effective digital marketing strategy and increase your online presence....
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The digital future of an enterprise will have to be addressed with the integration of emerging technologies. It needs to handle four key pillars on wh...
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In the last decade, there has been a visible shift towards asset-light business models that are less capital intensive, focusing on problem-solving fo...
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As far as wedding services is concerned, we launched a new service “HomeWeddings” that helps organise weddings at customers’ homes for 50 guests, whil...
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Marketing automation reduces your marketing and sales teams' time spent on repetitive tasks, you free up valuable time they can invest on other revenu...
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Many companies are struggling to fulfil their daily needs, failing to get the new projects, and ultimately failing to address the customer’s needs.Her...
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Roughly 90% of companies that reach out to investors aren't the right fit or at the right stage or just don't come under the mandate of the investment...
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Science & Technology has always offered helping-hands in the time of distress and there are many options for enterprises to leverage technology to ove...
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Imagine a servicescape of a hotel, restaurant, retail store, or even a dispensary! How would you manage social distancing and ensure law-abiding pract...
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The current business landscape is a great leveller. It is unpredictable, volatile, ambiguous, and is filled with novel situations in unforeseen circum...
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ICRA forecasts that India’s growth rate in FY20-21 will fall to 2% from a range of 4.7%-5.2%, and that “the purchasing power erosion due to job losses...
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With the growth in technology and the surfacing of Artificial Intelligence in work environments, the gig work models will continue to adapt, innovate ...
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94% of the respondents believe that the current pandemic experience strengthens the case for Risk Management....
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R C Bhargava, Chairman of Maruti Suzuki states, “Earlier, the focus was safety so that accidents were minimised, and the aim was to get to zero. Now, ...
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If we observe the past, there have been pandemics, recessions, and economic slowdown. Yet many businesses managed to navigate through these challengin...
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The value of unicorns is generally based on how investors and venture capitalists feel they will grow and develop, so it all comes down to longer-term...
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Jeff Bezos once famously said, “Your margin is my opportunity.” Today, Amazon is finding opportunities in industries that would have been unthinkable ...
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The Business Dictionary defines it as the “emotional connection an employee feels toward his or her...
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Technology is changing by the moment, so is marketing. In a continually connected world, many disruptive...
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Americans (in the workplace) were willing to overlook the personal connection if the new employee was found to be qualified for the position. Whereas,...
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In an era that encourages entrepreneurship, values,culture, and philosophy of business enterprises need focus in the first place, as these are the key...
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ICT Dialogue is a new initiative by ICT Academy through which we engage with people of expertise from...
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to evolve as a soft leader, you must communicate with an emphasis on soft skills; make decisions by blending your head, heart and gut; and take action...
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Business schools have long since been the centre of learning the essential skills and expertise in the field of business and management. The theoretic...
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Indoors! That’s where most of the early adopter smartphone lugging humans spend their time today. Most retail outlets are indoors too. So, can a retai...
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Over the past few weeks, there has been a great deal of hype and hoopla surrounding e-commerce in the Indian market. News of national e-tailer giant F...
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It's the biggest problem of selling online: getting customers to complete the purchases they initiate. Thegood news is that there are several things y...
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India has witnessed a phenomenal technological shift in the e-commerce industry over the past decade. The urban Indianpopulation has adopted Internet ...
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choose a profession that you like and you'll not be working anymore, what you would do is you will progress purely by passion and not by pressure....
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Today, business schools are put in the necessity to raiseBusiness Analysts, policy makers, CEO's rather than a worker, employer or a marketing guy...
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The Enterprise Governance, Risk and Compliance (eGRC) market has evolved exponentially since its inception ten years ago...
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Building a Role Competency ArchitectureIn this role HR has to build a RoleCompetency Architecture with the followingelements....
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A Guide to the Project Management Body ofKnowledge® (PMBOK® Guide)" had been released byProject Management Institute (PMI®) by December2012...
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The organizational culture of an entity will have a directinfluence on the success of a project. Organizations havetheir own styles and cultures that ...
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"A temporary endeavor undertaken to create a uniqueproduct, service, or result"...
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Numerous leadership and mentoring programshave been developed since the birth of modernmanagement and reputed business schools have come upwith exclus...
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Learning from domestic markets,brands are able to penetrate new markets much better.Global brands like Nike, Coca Cola etc....
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IT has undergonemetamorphosis from being a tool in businesses, to beingtheir backbone and into becoming business itself in aseamlessly integrated way....
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