Somatic markers - Reasons why we remember certain brands but forget othersRajesh Srinivasan Marketing Strategy ConsultantOctober - 2020Media & EntertainmentEvery communication and interaction that you have with your prospective customer leaves a somatic marker in their brain.... Read More..
When screens failBy EditorAugust - 2020Media & EntertainmentTechnology has landed OTTs to the hands of the movie buffs; while most of us binge watch movies, movie exhibitors are binge watching what may happen t... Read More..
The Oscars - Conception, Cause, and CoronaBy EditorJune - 2020Media & EntertainmentOscar Awards show has never faced a problem like the COVID-19 pandemic. The Oscars can go on as planned in February 2021... Read More..
What is over the top? May - 2020Media & Entertainmentthis lockdown owing to Covid-19 has made people spend more time on OTTs, consuming enormous visual content of various genres.... Read More..
2.0 The MakingBy EditorMarch - 2019Media & EntertainmentDream is not all about colors. Dreams more often surpass the sense of the very word and transcend to a plane where it ripens into vision. Vision makes... Read More..
PoompuharDr. Santhosh Babu IASDecember - 2014Media & Entertainment"Poompuhar" the brand name of Tamil Nadu Handicrafts Development Corporation, a Government of Tamil Nadu Undertaking, is the nodal agency for suppor... Read More..
Blog ItKrishnan Head – Entrepreneurship Development, Amrita Vishwa VidyapeethamDecember - 2014Media & EntertainmentThough blogging is an indulgence and a pastime professional blogs are virtually nonexistent. Its the right time to get started... Read More..
Creative Industry is India’s FutureBy EditorAugust - 2010Media & EntertainmentVideo Game industry, another important segment propelling the growth of media and entertainment industry as a whole, is projected to reach Rs. 300 ... Read More..