Business & Management

OF MARKETING AND MURDER MYSTERIES

OF MARKETING AND MURDER MYSTERIES

In order to apply the Locard’s principle to marketing, we need to have our ears to the ground and observe with intent...
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Top 9 things that would Kill the Brand

Top 9 things that would Kill the Brand

Nike, Apple, Google, Amazon, and Coca-cola are oft-cited examples of brands that broke the rules and reached stardom. But the history of brands is fil...
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Of Marketing Strategy, Fads, and Consistency

Of Marketing Strategy, Fads, and Consistency

Marketers today seek validation from their fraternity and friends and for all the wrong reasons. It’s great to see friends and peers tagging your camp...
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Brand Building in the Post- Covid Digital Age

Brand Building in the Post- Covid Digital Age

With the ‘global reset’ of all forms of business operations and lifestyles, (due to the outbreak of the Covid -19 pandemic in March 2020) the need to ...
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Building Remote Leadership

Building Remote Leadership

Effective remote-leadership does not necessarily mean more work; it is just a different way of working....
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The Four-Day Work Week: Boon or Bane?

The Four-Day Work Week: Boon or Bane?

The 4-day work week can be beneficial, both operationally and financially, for companies and employees, provided that the spirit of the proposed polic...
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Purpose Driven Leadership Filtered

Purpose Driven Leadership Filtered

Leaders with purpose know how to define and direct activity to ensure organizational, follower, and personal success....
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Reshaping the Organization

Reshaping the Organization

How much should be the regular workforce, and what percentage should be contractors? There is no magic figure that we can give as an answer to this qu...
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5 Team Retention Reinforcers

5 Team Retention Reinforcers

Without exceptional leadership, your company is destined to have high employee turnover and diminishing profitability over the next decade....
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Recession Resistance

Recession Resistance

If you want to maximize the profitability of your bull market run, you will need to keep your "Dream Team" well beyond the recession....
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The Real Agents of Transformation

The Real Agents of Transformation

The rampant spread of COVID-19 ensured that physical office locations were no longer accessible for many people. Enterprises hustled to find the most ...
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The Extra Leader Avatar

The Extra Leader Avatar

The future is already here. We have fast-tracked digital transformation into a time-lapse. What would have been achieved in 5 years is happening today...
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Scheduling Reduces Oscillation

Scheduling Reduces Oscillation

Often the team members work overtime on the tasks, but the same may not be reflecting in the timesheet also the vice versa. Hence, the monitoring tool...
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RESTRUCTURING CONSUMER BEHAVIOUR - FEAR A NEW FACTOR

RESTRUCTURING CONSUMER BEHAVIOUR - FEAR A NEW FACTOR

Fear has downsized and completely restructured the pattern of consumption, where the consumer satisfaction has been converted to consumer protection....
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Digital-Pillars-for-Digital-Future

Digital Pillars for Digital Future

The digital future of an enterprise will have to be addressed with the integration of emerging technologies. It needs to handle four key pillars on wh...
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Weddings’-Homecoming-Post-COVID

Weddings’ Homecoming Post-COVID

As far as wedding services is concerned, we launched a new service “HomeWeddings” that helps organise weddings at customers’ homes for 50 guests, whil...
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Marketing-Automation-for-your-Business

Marketing Automation for your Business

Marketing automation reduces your marketing and sales teams' time spent on repetitive tasks, you free up valuable time they can invest on other revenu...
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The-Fund-Raise-Conundrum

The Fund-Raise Conundrum

Roughly 90% of companies that reach out to investors aren't the right fit or at the right stage or just don't come under the mandate of the investment...
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Pandemic-and-Operations-Management-Challenges

Pandemic and Operations Management Challenges

Imagine a servicescape of a hotel, restaurant, retail store, or even a dispensary! How would you manage social distancing and ensure law-abiding pract...
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Follower-shift-A-Leader’s-Perspective

Follower-shift - A Leader’s Perspective

The current business landscape is a great leveller. It is unpredictable, volatile, ambiguous, and is filled with novel situations in unforeseen circum...
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The-Gig-Jugglers

The Gig Jugglers

With the growth in technology and the surfacing of Artificial Intelligence in work environments, the gig work models will continue to adapt, innovate ...
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Unlocking-Business

Unlocking Business

If we observe the past, there have been pandemics, recessions, and economic slowdown. Yet many businesses managed to navigate through these challengin...
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Unicorn-Tech-Startups-2020

Unicorn Tech Startups – 2020

The value of unicorns is generally based on how investors and venture capitalists feel they will grow and develop, so it all comes down to longer-term...
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Amazons-spreading-wings

Amazons spreading wings

Jeff Bezos once famously said, “Your margin is my opportunity.” Today, Amazon is finding opportunities in industries that would have been unthinkable ...
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EMPLOYEE-ENGAGEMENT

EMPLOYEE ENGAGEMENT

The Business Dictionary defines it as the “emotional connection an employee feels toward his or her...
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Marketing-impacts

Marketing impacts

Technology is changing by the moment, so is marketing. In a continually connected world, many disruptive...
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Is-it-OK-to-hire-friends-at-work?

Is it OK to hire friends at work?

Americans (in the workplace) were willing to overlook the personal connection if the new employee was found to be qualified for the position. Whereas,...
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The_Importance_of_Business_Philosophy

The Importance of Business Philosophy

In an era that encourages entrepreneurship, values,culture, and philosophy of business enterprises need focus in the first place, as these are the key...
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15-Terms-to-Understand-Budget

15 Terms to Understand Budget

ICT Dialogue is a new initiative by ICT Academy through which we engage with people of expertise from...
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Does-Business-Get-What-It-Needs-From-Business-Schools?

Does Business Get What It Needs From Business Schools?

Business schools have long since been the centre of learning the essential skills and expertise in the field of business and management. The theoretic...
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Queueless-Shopping

Queueless Shopping

Indoors! That’s where most of the early adopter smartphone lugging humans spend their time today. Most retail outlets are indoors too. So, can a retai...
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The-e-tail-Tussle

The e-tail Tussle

Over the past few weeks, there has been a great deal of hype and hoopla surrounding e-commerce in the Indian market. News of national e-tailer giant F...
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e-Commerce

e-Commerce

India has witnessed a phenomenal technological shift in the e-commerce industry over the past decade. The urban Indianpopulation has adopted Internet ...
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Wedding-with-the-Business

Wedding with the Business

choose a profession that you like and you'll not be working anymore, what you would do is you will progress purely by passion and not by pressure....
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B-School-is-not-a-factory

B-School is not a factory

Today, business schools are put in the necessity to raiseBusiness Analysts, policy makers, CEO's rather than a worker, employer or a marketing guy...
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HRs-New-Avtar-Competency-Custodian

HRs New Avtar – Competency Custodian

Building a Role Competency ArchitectureIn this role HR has to build a RoleCompetency Architecture with the followingelements....
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Introduction-to-PMBOK

Introduction to PMBOK

A Guide to the Project Management Body ofKnowledge® (PMBOK® Guide)" had been released byProject Management Institute (PMI®) by December2012...
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Organizational-Structure

Organizational Structure

The organizational culture of an entity will have a directinfluence on the success of a project. Organizations havetheir own styles and cultures that ...
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PROJECT-MANAGEMENT

PROJECT MANAGEMENT

"A temporary endeavor undertaken to create a uniqueproduct, service, or result"...
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The-Fact-about-Leadership

The Fact about Leadership

Numerous leadership and mentoring programshave been developed since the birth of modernmanagement and reputed business schools have come upwith exclus...
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Building-Successful-Brands

Building Successful Brands

Learning from domestic markets,brands are able to penetrate new markets much better.Global brands like Nike, Coca Cola etc....
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