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Soft Leadership - An Ideal Leadership in the Digital Era

Soft Leadership - An Ideal Leadership in the Digital Era

The days of command-and-control leadership wouldn’t work anymore. What works presently is trust-and-track leadership. As the world is changing rapidly, the knowledge, skills and abilities essential for employees are changing rapidly. Employees are reinventing themselves to keep pace with the rapid changes in technologies. Additionally, they are more focused on their careers, and are ready to sacrifice their families to fast-track their careers. Hence, leaders at the top must reinvent with their leadership styles, tools and techniques to lead their employees in this digital age.

When you look at leaders like Booker T. Washington, Benjamin Franklin, Mahatma Gandhi, Martin Luther King, Mother Teresa, Mikhail Gorbachev, Dalai Lama and Aung San Sui Kyi, there is a common thread connecting all of them ? Soft Leadership. They are all soft leaders who silently performed and led the people for accomplishing their dreams.

What is Soft Leadership?

Various leadership researchers, experts, educators, writers, consultants, and practitioners in the leadership domain have pioneered specific styles and types of leadership. As a result, we have various styles and types in leadership, thus enriching the leadership domain. Similarly, soft leadership is another new concept to add value to the leadership literature.  

“Soft Leadership can be defined as the process of setting goals; influencing people through persuasion; building strong teams; negotiating them with a win-win attitude; respecting their failures; handholding them; motivating them constantly; aligning their energies and efforts; recognizing and appreciating their contribution in accomplishing organizational goals and objectives with an emphasis on soft skills. It is based on the right mindset, skill set, and toolset.” ? Professor M. S. Rao, Father of “Soft Leadership”

Soft Leadership Amalgamation:

Soft leadership is leading through soft skills and people skills. It blends soft skills, hard skills and leadership. It emphasizes on the significance of precious Human Resources. It helps in managing the emotions, egos, and feelings of the people successfully. It focuses on the personality, attitude, and behavior of the people, and calls for making others feel more important. It is an integrative, participative, relationship, and behavioral leadership model adopting tools such as persuasion, negotiation, recognition, appreciation, motivation, and collaboration to accomplish the tasks effectively.

Soft leadership is not a submissive leadership or a lame duck leadership but an assertive leadership where soft leaders adopt pleasing and polite communication to execute the tasks. It is a blend of courageous leadership, thought leadership, servant leadership and inspirational leadership. Succinctly, Soft Leadership can be elaborated as the process of setting goals; influencing people through persuasion; building strong teams; negotiating them with a win-win attitude; respecting their failures; handholding them; motivating them constantly; aligning their energies and efforts; recognizing and appreciating their contribution in accomplishing organizational goals and objectives with an emphasis on soft skills. It is based on the right mindset, skill set, and toolset.

11 Cs and Soft Leadership

Leadership basically depends on three aspects - how you communicate with others; how you make decisions; and how you take action. When you can execute these three activities effectively you become a successful leader. However, to evolve as a soft leader, you must communicate with an emphasis on soft skills; make decisions by blending your head, heart and gut; and take action keeping the ground realities and goals in your view without compromising task-orientation. There are 11 Cs of Professor M. S. Rao that constitute Soft Leadership. They are: character, charisma, conscience, conviction, courage, communication, compassion, commitment, consistency, consideration and contribution. It is highly challenging for people to cultivate these 11 characteristics. However, if people possess more than 6 traits they get into the fold of soft leadership.

Soft Leadership is an Ideal Leadership in the Digital Era

Soft leadership is the best fit for the digital age. It helps to lead knowledge workers effectively. Previously there were more manual workers who needed various leadership styles. However, in the present rapid changing digital scenario, knowledge workforce needs a different leadership style – Soft Leadership style, as the knowledge workforce is ambitious, intelligent and tech savvy. They have totally different expectations and aspirations than their predecessors. They have an advanced mindset, toolset and skillset gained through unique professional experiences. And Soft Leadership is the ideal fit for their needs.

Current day employees are more diverse than ever, and this offers both opportunities and threats. Opportunities include creativity and innovation to improve products and services; and threats include looking at differences, not similarities. Hence, this threat must be converted into an opportunity by celebrating diversity in workplace. It also calls for unique leadership style that brings employees into one common platform to achieve the organizational goals and objectives.

Soft Leadership is the Future Leadership

Globally the philosophy of ‘employees first, customers second, and shareholders third’ is gaining momentum. Keeping this philosophy in view, the global organizations need leaders who can navigate their organizations through a network of relationships. Presently, the days of positional power works less and referent power works more. Above all, global organizations must be networked, flat, flexible and diverse. Hence, Soft Leadership can work for any company and country regardless of its size or budget.

To conclude, exploring Soft Leadership helps greatly for the leaders to satisfy all stakeholders to achieve organizational excellence and effectiveness.

About the Author

Professor M.S. Rao, Ph.D. is the Father of “Soft Leadership” and Founder of MSR Leadership Consultants, India.